Knock Em Dead Pest Control
A clearer brand and a matching website helped a McKinney pest control company turn one truck into a four-truck fleet in 18 months.
Pest Control & Wildlife RemovalMcKinney, TX
1 to 4
Trucks in 18 months
4x
Fleet growth
18 months
To a full fleet
The transformation
The challenge
Knock Em Dead had more than ten years of great pest control and wildlife work around McKinney, but only one truck and a dark, busy wrap that was hard to read at a glance. On the road it blended in, and the brand did not do justice to the reputation behind it.
Owner Tucker Epsy wanted a look that matched the quality of his service, and a system that could actually grow the business, not just one truck driving around.
What we did
A clean, high-visibility brand
We redesigned the identity into a bright white and yellow wrap that reads in a glance at traffic speed, with the service and phone number impossible to miss.
A wrapped fleet
We wrapped the truck so every drive and every driveway became advertising, then kept new trucks on brand as the fleet grew.
A matching website
We built a website that carries the same brand, so the truck someone sees leads to a site they instantly recognize.
One consistent system
Wrap, logo, and website all reinforce the same recognizable brand across every touchpoint.
The results
The new brand turned Knock Em Dead into a name people noticed and remembered around McKinney. The trucks generated recognition and calls, and the business finally had a presence that matched its ten-year reputation.
In the 18 months after the rebrand, Knock Em Dead grew from one truck to four, a fleet that now saturates its service area with the same bold, readable brand.
“I needed a new website and my vehicles wrapped for my pest control business. WrapMasters designed an awesome website and wrapped the trucks. I highly recommend them for your marketing needs.”
From one truck to a fleet
The brand scaled with the business. Every new vehicle carried the same bold identity onto the road.
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